As an entrepreneur just starting out on your journey, chances are good that the first person you hire will be a freelancer, not a full-time employee. Freelancers tend to be quick and cheap. They come in, get the work done, and then...

For most start-ups, the focus is the quality of their product or service — as it should be. However, awareness is critical during the start-up phase of a business. Awareness is made possible through marketing that focuses on the brand...