About Me
Creative Design, Digital & Marketing Experience
I’m a Senior Graphic Designer, Web Designer and Digital Marketing Specialist with extensive experience across creative design, website development, UX, SEO, social media and digital advertising.
After a fulfilling 15-year career in Science, I decided to pursue a new path that combined my passion for photography, technology and creative design. My journey into digital design began with coding HTML to connect GIS maps and databases, which sparked my interest in the possibilities of digital media and design. This unique combination of scientific experience, formal design training, technical knowledge and hands-on industry experience has given me a versatile skill set and a strong understanding of both creative and digital environments.
With 7 years of in-house design experience and 5 years as a freelancer, including agency work, I have worked across a diverse range of projects and industries. My experience includes social media campaigns, website and digital content, retail and magazine advertising, brochures, exhibitions, corporate identities and packaging design.
This broad background has taught me to adapt quickly to different industries and client requirements, while combining creative thinking with strategic insight. I bring a multidisciplinary approach to every project, creating work that is not only visually engaging but also purposeful, consistent and effective across both traditional and digital channels.
Design Meets Digital
My strength lies in bringing design and digital marketing together. I understand that good design is not only about how something looks, but also how it communicates, performs and connects with its audience.
I have experience working across:
- Graphic and corporate identity design
- Website design and WordPress development
- UX and UI design
- Social media design and management
- Digital marketing campaigns
- Google Ads
- SEO and website optimisation
- Email and digital campaigns
- Annual and integrated report design
- Editorial and magazine design
- Marketing and promotional materials
- Print and digital production
I’m comfortable working within established corporate identities while also developing fresh creative concepts and visual systems. Consistency, usability and attention to detail are important to me, whether I’m designing a printed report or building a responsive website.
A Multidisciplinary Approach
My background in digital marketing, UX and web development allows me to look at projects from more than just a design perspective. I consider the user, the message, the platform and the overall business objective.
I have a strong understanding of digital consumers, online communication, information architecture, wireframing, analytics and the role different digital platforms play within a marketing strategy.
I’m also comfortable managing multiple projects simultaneously, working with clients and teams, participating in new business pitches and adapting to changing priorities.
Experience Beyond Design
Before moving into a career focused on design and digital communications, I worked in scientific field research, including projects with the Kruger National Park Scientific Services, University of Stellenbosch’s Antarctic Research Programme, US Colorado Wildlife Services and the University of KwaZulu-Natal’s Transfronteer Park Survey Project.
This background gave me a strong appreciation for research, problem-solving, organisation and working independently — skills that continue to influence the way I approach creative and digital projects today.
What I Bring
I’m a practical, adaptable and accountable creative who enjoys solving problems and finding effective ways to communicate ideas.
I value quality, integrity and consistency, and I’m always willing to go the extra mile to get a project right. My combination of design experience, digital knowledge and marketing understanding allows me to work across the entire creative process — from concept and strategy through to design, development and implementation.