About Me
Creative Design, Digital & Marketing Experience
I’m a senior graphic designer, web designer and digital marketing specialist with more than 15 years of professional experience across design, advertising, digital media and communications.
My career began in graphic design and has evolved into a multidisciplinary role combining creative design, website development, UX, SEO, social media and digital advertising. I have spent more than 10 years working in-house, followed by several years working within an agency environment, giving me a broad understanding of both corporate and client-focused creative work.
I enjoy taking a project from an initial idea through to the finished product — whether that means developing a brand identity, designing a website, creating a social media campaign or producing a complete set of digital and print marketing materials.
Design Meets Digital
My strength lies in bringing design and digital marketing together. I understand that good design is not only about how something looks, but also how it communicates, performs and connects with its audience.
I have experience working across:
- Graphic and corporate identity design
- Website design and WordPress development
- UX and UI design
- Social media design and management
- Digital marketing campaigns
- Google Ads
- SEO and website optimisation
- Email and digital campaigns
- Annual and integrated report design
- Editorial and magazine design
- Marketing and promotional materials
- Print and digital production
I’m comfortable working within established corporate identities while also developing fresh creative concepts and visual systems. Consistency, usability and attention to detail are important to me, whether I’m designing a printed report or building a responsive website.
A Multidisciplinary Approach
My background in digital marketing, UX and web development allows me to look at projects from more than just a design perspective. I consider the user, the message, the platform and the overall business objective.
I have a strong understanding of digital consumers, online communication, information architecture, wireframing, analytics and the role different digital platforms play within a marketing strategy.
I’m also comfortable managing multiple projects simultaneously, working with clients and teams, participating in new business pitches and adapting to changing priorities.
Experience Beyond Design
Before moving into a career focused on design and digital communications, I worked in scientific field research, including projects with the University of Stellenbosch’s Antarctic Research Programme and the University of KwaZulu-Natal.
This background gave me a strong appreciation for research, problem-solving, organisation and working independently — skills that continue to influence the way I approach creative and digital projects today.
What I Bring
I’m a practical, adaptable and accountable creative who enjoys solving problems and finding effective ways to communicate ideas.
I value quality, integrity and consistency, and I’m always willing to go the extra mile to get a project right. My combination of design experience, digital knowledge and marketing understanding allows me to work across the entire creative process — from concept and strategy through to design, development and implementation.