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GOOGLE ADS

WHAT IS GOOGLE ADS

Definition of AdWords: “AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.”
Reasons why we would strongly recommend AdWords for your advertising campaign:

  • Being visible online is a must
  • Reach your target audience
  • Get your Ad displayed everywhere
  • Organic ranking Assistance
  • A Marketing Platform that is Flexible
  • Fast results
  • Making use of High Traffic Source
  • Timing is everything – Run your advert during peak hours

GOOGLE ADS BUDGET

The manual payments setting is not available for new accounts in South Africa and the minimum amount deducted for your account by Google is R2000 every 30 days.

CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it.

Other advertising models include:

  • Cost Per Impression, where you pay based on how many times your ad was shown (not clicked)
  • Cost Per Engagement, where you pay when a user completes a predefined engagement (like watching your video ad)

You’ll only pay when your customers take action, like when they click your ad to visit your website or call your business.

TYPES OF GOOGLE ADS

  • Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
  • Display Network campaigns – usually image form, these ads appear on websites or apps that your customers visit
  • Video campaigns – usually 6 or 15 second videos, these ads show right before or during YouTube content

Budget

R2950 p/m

This campaign is ideal for a basic campaign targeting a niche industry with a single product or landing page.

  • Account set-up included free of charge.
  • 1 x campaign created / up to 5 ad groups per campaign.
  • 15 keywords per ad group.
  • Free monthly strategy meeting.
  • 2 hours per month account maintenance.

Standard

R3825 p/m

Best suited for moderately sized campaigns targeting a common industry with a couple products or landing pages.

  • Account set-up included free of charge.
  • 1 x campaign created / up to 8 ad groups per campaign.
  • 15 keywords per ad group.
  • Free monthly strategy meeting.
  • 3 hours per month account maintenance.

Premium

R5850 p/m

Advanced campaign management targeting a highly competitive industry with multiple products or landing pages.

  • Account set-up included free of charge.
  • 2 x campaign created / up to 10 ad groups per campaign.
  • 15 keywords per ad group.
  • Free monthly strategy meeting.
  • 4 hours per month account maintenance.