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GOOGLE ADS

WHAT IS GOOGLE ADS

Definition of AdWords: “AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.”
Reasons why we would strongly recommend AdWords for your advertising campaign:

  • Being visible online is a must
  • Reach your target audience
  • Get your Ad displayed everywhere
  • Organic ranking Assistance
  • A Marketing Platform that is Flexible
  • Fast results
  • Making use of High Traffic Source
  • Timing is everything – Run your advert during peak hours

GOOGLE ADS BUDGET

The manual payments setting isn’t available for new accounts in South Africa and the minimum budget is R2000.

CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it.

Other advertising models include:

  • Cost Per Impression, where you pay based on how many times your ad was shown (not clicked)
  • Cost Per Engagement, where you pay when a user completes a predefined engagement (like watching your video ad)

You’ll only pay when your customers take action, like when they click your ad to visit your website or call your business.

TYPES OF GOOGLE ADS

  • Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
  • Display Network campaigns – usually image form, these ads appear on websites or apps that your customers visit
  • Video campaigns – usually 6 or 15 second videos, these ads show right before or during YouTube content

Google Ads Explorer

R4950 p/m

This package is designed for you to dip a proverbial toe into PPC. A straight-forward, all-inclusive package that allows you to test the waters (and witness the results for yourself).

  • Account set-up included free of charge.
  • 1 x campaign created / up to 5 ad groups per campaign.
  • 15 keywords per ad group.
  • 1 x basic monthly report.
  • Free monthly strategy meeting.
  • 2 hours per month account maintenance.
  • R3000 monthly Google Ad budget incl. VAT
  • R1950 account management fee

Google Ads Enthusiast

R7825 p/m

This package is designed for a regular user who needs exceptional marketing with consistently improving marketing results.

  • Account set-up included free of charge.
  • 1 x campaign created / up to 5 ad groups per campaign.
  • 15 keywords per ad group.
  • 1 x monthly report.
  • Free monthly strategy meeting.
  • 3 hours per month account maintenance.
  • R5500 monthly Gooogle Ad budget incl. VAT
  • R2325 account management fee

Google Ads Professional

R11850 p/m

You want to be highly competitive in marketing arena and you want your brand’s voice to be heard.
This package is designed for the serious marketer who needs serious results.

  • Account set-up included free of charge.
  • 2 x campaign created / up to 5 ad groups per campaign.
  • 15 keywords per ad group.
  • 1 x monthly report.
  • Free monthly strategy meeting.
  • 4 hours per month account maintenance.
  • R9000 monthly Google Ad budget
  • R2850 account management fee